Seongsu has a new stop for discovering Japanese labels. ZOZOTOWN in MUSINSA is the Japanese fashion platform’s first Korean pop-up, created with MUSINSA. It brings products from 15 brands to MUSINSA Store Seongsu, October 16–31.

Exterior of the MUSINSA Store Seongsu pop-up최신혜 / 뉴데일리

The large ZOZOTOWN parcel acts like an invitation. Under the concept “ZOZO is Coming to Town,” online discoveries are placed into a physical shopping route. Take an initial lap, then return to the section that interests you.

Road graphics inside the pop-up최신혜 / 뉴데일리

Crosswalks and road graphics turn the floor into a meeting point for Korean and Japanese fashion. Beyond the photo spot, notice how different brands are placed alongside one another. A neighboring rail might introduce a label that fits a taste you already have.

Clothing displayed at the pop-up최신혜 / 뉴데일리

Participants include SNIDEL, URBAN RESEARCH, BEAUTY&YOUTH UNITED ARROWS and WYM LIDNM. Rather than memorizing every name, choose one item you need and compare length, material and silhouette. An unfamiliar label becomes easier to understand against your own wardrobe.

Representatives at the ZOZOTOWN in MUSINSA event최신혜 / 뉴데일리

The collaboration aims to connect brands and customers in both countries. Continue investigating an item through the online campaign in MUSINSA’s announcement. Online sales run until November 16, later than the physical pop-up. Check the individual product’s sales conditions before buying.

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  • Place: MUSINSA Store Seongsu, 74 Seongsui-ro, Seongdong-gu, Seoul
  • Dates: Physical pop-up: October 16–31
  • Hours: Daily 11:00–22:00
  • Admission: Free
  • Online: Until November 16; official guide

The pleasure of a shopping trip is discovering a taste you did not plan for. Bring home an outfit idea that fits your wardrobe, even if the brand name is new.